A website is one of the most important investments any business can make in its future. You might be thinking about why I need a website for my business as my business has come this far without a website. Is there any point in maintaining a website if your business has already become successful without one?
The answer is that this is high time to invest in a business website to exist in the modern era. A website lets us a lot of advantages for businesses, and most of these advantages increment in value exponentially over the years.
Aren’t you convinced enough? Here are the ten biggest importances of a website and various advantages your business can get from even a simple website. They are the following:
1. A website lets you be professional
As per the e-Commerce Foundation, 84% of consumers believe a website lets your business be more professional than companies with profiles on social media sites. A website is a right place to showcase any professional certifications or awards your business has achieved as well. Additionally, having your website lets you create a branded email address that affixes a level of professionalism, especially if you’ve conducted the business using a personal email address until now.
2. A website would attract new customers
You could be happy with the present success of your business, but every company faces turnovers. To have continued success, you must attract new customers. Making yourself visible on Google is one of the easiest ways to do it. A customized website would let your business rank well for different search terms and attract a queue of new customers. SEO tools make it easy to customize your website without any previous coding or training.
3. Your products and services would be advertised thoroughly on a website
You may showcase to potential customers what they will get by displaying photographs of good quality on your website. You would build your website with the featured images, which give your customers a sense of feeling to go to your physical location. This is a great idea to tie your customers with the feel of your location.
Additionally, you might publish important information, pros, and cons about your products and services on your website to encourage the customers. For instance, if you have a restaurant, you would like to indicate any items on your menu that are gluten-free so that people with Celiac or other conditions know what they can eat freely at your’s place.
4. Best reviews and testimonials can be showcased on a website
You can display the best reviews and testimonials prominently on a website. This can be a good way to establish proof of your experience. If your business is featured in newspapers and blogs, you should also publish those on your website. Featuring your best reviews on your website also paves the purpose of creating an archive. As third-party review sites may close at some point in the future, you might still have access to those reviews.
5. A website would encourage clients to contact you
You can make your contact information easily available on your website for potential customers. You may attach that information in a header or footer as well. Thus it would display on every single page. It is easy to create a contact form using modern website builders. This can also protect your email from spam.
6. People would find you more easily through Google Map embedded in a website
You can embed maps directly into your content on a website. Mapa is generally embedded onto the home pages of small businesses’ websites. An embedded map makes it easy for people to find your business without spending too much time. This might be great if you have hosted some events.
7. A website would make your place in the industry
If your competitors in the same business aren’t online yet, they probably will be soon. Make yourself up as a leader in your field by developing a well-optimized website first. If your competitors are online, you must create a perfectly different website from your competitors’ sites. Potential customers would love the uniqueness that makes your company stand apart.
8. A website is now easy to create and manage
It is easy to create an attractive, mobile-friendly website without any coding knowledge with modern website builders like Squarespace and Wix. WordPress is the most popular place to build a website that has transitioned to a block editor. Simply speaking, it has never been easier to build a functional, aesthetically pleasing website.
9. A website ensures long term success
59% of the global population use the Internet in 2021, which is almost 4.54 billion people, and more people are getting online. Your business would be invisible to these people without a proper website. As we enter further into this digital era, your business would surely become invisible to every single person around the world unless you invest in a website. To stay strong in this competitive world, getting online is a must.
10. You would get all of these advantages without spending a fortune
Building a website has also become more affordable. If you want a simple approach, you can create and maintain a website for as little as $50 per year. WordPress is 100% free for the core software and the most popular one as well. If you use a free WordPress theme and cheap website hosting, you can be running at a very low cost.
Hopefully, you’ve now understood that the question isn’t “do I need a website for my business” but “can I afford not to have a website in the modern era.” If you want to continue your business in the long term, the answer is no.