small business website
small business website

When it comes to developing pages for your website. There is a pack of web pages that are common or comprehensive. Which all small business websites should have. Here is a list of the most familiar pages that every website should have and the type of data these pages should promote and incorporate. 

Homepage

The homepage is the maximum page people will see first and as such. It should notify everyone who you are and what your company does. The content on your homepage should be captivating enough to capture the interest of your visitors within seconds. Your homepage needs to be well-designed, load quickly, and look competent. Some studies show that you have 0.05 seconds to persuade people to stay on your website design.

What to include:

A short explanation of who you are and what you do. A brief description of your services and products, and possibly some bullet points on how you can help your conceivable customer or client.

About page

People do business with other people about the page, and visitors want to comprehend a bit more about who the people are behind the company. The about page is always one of the most visited pages on any website. This page should give an overview of who you are. Your company narrative, and what separates you from the competition.

What to include:

An overview of your company, whom it assigns (with memoirs and pictures of the staff, or just yourself if you are an exclusive proprietor). Any extraordinary achievements you earned, and the ways you did from others that provide the same product or service.

Products page (if you give products)

Products page this is your opportunity to offer features about the products you sell. Begin the page with an overview of your products before listing them. If you sell many products and have comprehensive information on each product, contemplate dividing them into classifications and adding a link to their product pages.

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What to include:

An outline of accessible products, short illustrations of each product, links to product pages that comprise more information. what the customer can predict by purchasing those products, and why customers should purchase those products from you instead of your competition.

FAQ page

The FAQ page is your room to answer the most common questions you are asked. The frequently asked questions (FAQ) page will notify everyone – on one page – what they desire to know. It will recoup your time answering those similar questions on an individual basis. Provide truthful answers for each one. Your answers should be an alarm to action and persuade a potential customer to take the following step and buy whatever you’re selling.

What to include:

The most familiar questions you most repeatedly asked should be on this page. Such issues should also remove any doubts a customer may have to make them feel comfortable purchasing from you.

Testimonials/reviews page

Testimonials reviews page this is your opportunity to show off positive reviews your company has obtained. Where possible, comprise photos and contact info of the author (a link to their social media agency account, not their phone number). It will add genuineness to each testimonial. Anyone can jot down a review, but those with real people’s photos can be tracked to an actual source of credibility and ascertain trust.

What to include:

A quick paragraph of praise from customers, possibly as long as a sentence or two. Encompass photos and contact info of the reviewer, rather with a headline above each testimonial, to catch a customer’s eye.

Contact page

 Your contact page shows probable customers all the ways they can get in touch with you. It is also significant to have your phone number, email address, and physical mailing location on the footer throughout all of your website pages, where feasible.

What to include:

All of your social media accounts, your mailing location, phone and fax number, email address, and even your business hours. Some companies choose to use a contact form rather than listing their email address for spam prevention purposes.

Blog

Blog page this isn’t a page per day, as a blog is the total of all blog posts. A blog is a website or a column of a website composed of typically relevant blog posts. Blog posts are usually recorded in reverse chronological order, with the most recent blog post seeming first. If you have a small business website without a blog, then you are extremely missing out! Think of your blog as your tremendous and most accessible marketing tool. A blog drives dealings and leads/sales. A survey by HubSpot found that 57% of businesses who blog have developed a lead from it. A blog gives your company a voice. It establishes a place where you can tell your company’s story, share your creativity and immerse with your customers.

Press / latest news page

Press or the latest news page. It is where you can deal with the media. Here, it would help if you publish links to articles written about your business, press releases, advertisements, videos that starred on other platforms, and any other recognizable commercial achievements.

What to include:

Ways in which the media can touch with you links to download PDFs and photos and press releases. If you have a media or press kit, post it here so that the media can appreciate more about your company before additional publicity.

Privacy policy page

A Privacy policy page is a must for every website. A privacy policy allows the visitor to your website to know what you’ll do with the personal information they give you. On this page, let the site visitor know how any personal evidence and data (e.g., advertising, cookies, emails, etc.) will be used and whether it will be dealt with by third parties. You must strictly attach to your privacy policy.

What to include:

What data you compile, how it obtained. How visitors can obtain a copy of the data you obtain, if such content will be dealt with, and if so, with whom.

Terms and conditions page

Terms of use page related to the privacy mentioned above policy, the terms of conditions page is usually a must for top websites. This is a page that summarizes the rules” a visitor to your site must decide to abide by to use your website.

What to include:

You want to encompass the rules and guidelines and how your website functions. For example, which country’s laws regulate the agreement. An intellectual property acknowledgment states that your website is your property and that it’s conserved by copyright laws and a link to other sites clause that you are not accountable for or have control over third-party links on your website.

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